SMS Opt-In Disclosure - Serenity Book

Serenity Book is a white-label booking platform used by independent service businesses. Each business ("tenant") that enables SMS reminders collects customer consent at the time of booking. The following describes exactly how that consent is obtained and what disclosures are shown.

Where opt-in appears

SMS consent is collected on the booking details step of the customer-facing booking flow — the same step where the customer enters their name, email, and phone number. The opt-in checkbox and its full disclosure are shown on this step for every business that has SMS reminders enabled.

Exact opt-in language shown to customers

The following is a live render of the opt-in form element and disclosures exactly as customers see them:

Booking form — Your Details step

Phone

(555) 000-0000

Text me appointment reminders We'll text a reminder before each appointment. Reply STOP anytime to opt out.

By checking the box above, you consent to receive recurring automated appointment reminder texts from [Business Name]. Message and data rates may apply. Message frequency varies. Text HELP for help or STOP to opt out at any time. Carriers are not liable for delayed or undelivered messages. See our Privacy Policy and Terms of Service.

The disclosure above appears directly beneath the opt-in checkbox, on the same screen, and is always shown for businesses with SMS reminders enabled.

Consent mechanism details

Type: Explicit opt-in — checkbox is unchecked by default; customer must actively check it.
Visibility: The checkbox and disclosures are shown on the booking details step for every business with SMS reminders enabled, on the same screen where the customer enters their phone number.
Stored on: A timestamped consent record captured on the customer's booking at the time of opt-in (sms_opt_in = True/False).
Stop handling: Inbound STOP messages are handled at the carrier level and logged via our messaging provider's webhook. Customers may reply STOP to any reminder text at any time.

Message content

When an appointment reminder is sent, the message follows this format:

Hi [First Name], reminder: [N]-min appointment at [Business Name] on [Day, Month D] at [H:MM AM/PM]. Reply STOP to opt out.

Morning appointments (before noon): reminder sent at 6:00 PM the evening before.
Afternoon / evening appointments: reminder sent at 8:00 AM the morning of the appointment.
No more than one SMS per booking is sent.

Platform operator

SMS messages are sent on behalf of individual tenant businesses using the Serenity Book platform, operated by Development Technologies Hub LLC, a Utah limited liability company.
For questions: [email protected]